DOI: 10.1109/access.2022.3182396
Thank you for reading this post, don't forget to subscribe!ABSTRACT: Nowadays, the cryptocurrency market is thriving, through the rise in cryptocurrency trading, opening the way for cryptocurrency trading websites’ optimization. Optimization of customer satisfaction is a vital part of cryptocurrency trade organizations’ digital marketing problems. It is vital to keep digital advertisement costs low while driving more traffic to a website. This study aims to define a digital marketing strategy for cryptocurrency trading websites by utilizing digital behavior metrics. Web analytics data were gathered from 10 world-leading cryptocurrency trade websites over 80 days. Statistical analysis of cryptocurrency trade web analytics, Fuzzy Cognitive Mapping modeling, and Agent-Based Model development have been deployed. Enhancement of cryptocurrency trade digital engagement levels can boost organizations’ SEO and SEM strategy campaigns. Outputs of the study provide a handful of insights regarding cryptocurrency trading websites’ digital promotion strategy optimization and the parameters of digital behavior mostly connected with websites’ digital marketing costs and traffic. Cryptocurrency trade organizations should utilize both organic and paid campaigns, observe regularly their website KPIs connected with visitors’ behavior and enhance their website users’ experience, by increasing their engagement.
– Enhancement of digital behavior metrics should be performed to increase traffic and keywords while keeping costs low.
– Web analytics’ contribution is substantial in the digital marketing sector.
– Enhancement of digital behavior metrics should be performed to increase traffic and keywords while keeping costs low.
– Web analytics’ contribution is substantial in the digital marketing sector.
– Enhancement of digital behavior metrics should be performed to increase traffic and keywords while keeping costs low.
– Web analytics’ contribution is substantial in the digital marketing sector.
Methods used:
– Optimization of digital behavior metrics can enhance website traffic and reduce costs.
– Cryptocurrency trade organizations should utilize both organic and paid campaigns.
– Digital behavior metrics have a significant effect on cryptocurrency trade websites’ traffic.
– Organic traffic increases with higher bounce rate and unique visitors.
– Study aims to define digital marketing strategy for cryptocurrency trading websites.
– Utilizes digital behavior metrics to optimize customer satisfaction and drive more traffic.
– Cryptocurrency trading websites’ optimization is crucial for customer satisfaction.
– Digital behavior metrics can refine digital marketing strategies for cryptocurrency trade websites.
In this article , the authors defined a digital marketing strategy for cryptocurrency trading websites by utilizing digital behavior metrics, which is vital to keep digital advertisement costs low while driving more traffic to a website.
