Unmasking AI-Generated Content: Unveiling Techniques for Identifying Fakes Introduction The rapid development of artificial intelligence (AI) has revolutionized various domains, including content generation. AI algorithms can now produce incredibly realistic text, images, and videos, blurring the line between what is real and what is not. This phenomenon has led to a pressing need for techniques to identify and expose AI-generated content, commonly referred to as deepfakes. The Rise of Deepfakes Deepfakes, a portmanteau of "deep learning" and "fake," are AI-generated media that convincingly mimic real human faces, voices, and actions. These deepfakes have gained significant attention due to their potential to manipulate public perception, spread misinformation, and even defame individuals by creating fabricated content in their likeness. Unmasking the Fakes Detecting deepfakes can be a daunting task, given their sophisticated nature. However, researchers have made steady progress in developing techniques to identify AI-generated content. These approaches often rely on carefully analyzing various aspects of the media, including visual artifacts, audio inconsistencies, and contextual anomalies. Visual Artifacts: A Window to the Unreal AI-generated images and videos often contain visual artifacts that can betray their synthetic origins.